Not adversed to public speaking, the talk itself began with a snippet of creative advice, as many of the audience members were students. He spoke enthusiastically about inspiration, and how it can be found in anything and everything if you, '...look and see...'
In conversation with Paul Smith was fashion favourite, Vogue contributing editor, (and cover girl) Alexa Chung. The chit-chat was light-hearted rather than a fact-finding interview, but the content was no less interesting for it. In fact their genuine rapport just added to the relaxed feel and flow as they conversed.
With a career that has spanned over 30 years, Paul Smith shows no sign of slowing down, as the passion for his craft still sees him at his desk at 6am everyday after an early morning swim. And he likes to keep things simple, no computer and no email, ('...just 145 assistants!') to keep him informed of what he needs to know.
A life-long photographer, it was amazing to discover he shoots all his own campaigns to this day. He could be perceived as a control freak with such a contribution, but he genuinely doesn't come across that way at all, it's all down to the love of it, the passion, and the fact that anything less than 100% just isn't enough. He also spoke candidly about the fact there are far too many designers out there these days, and it's about finding that point of difference, and striving to be at least one step ahead.
We left feeling that little bit more motivated, and more positive that as long as you have passion at the heart of your creative endeavours, anything is possible...